Pursuit Shaker Bottle
Industrial Design
2020
I’ve been supporting PROMIXX ad-hoc alongside their highly skilled in-house design team since 2020, as a consultant. PROMIXX is a rewarding client to work with, driven by a strong & clear vision for new product development that leads to product solutions that are leaders in their market segment.
I was briefed to develop concept designs for the new shaker bottle, which were developed over several design stages. PROMIXX then took the project in-house for the final DFM stage and manufacturing liaison. The Pursuit bottle has sold millions of units globally, and has been developed by the PROMIXX team into stainless steel and insulated variations.
The Pursuit bottle has been highly successful and can be found in many high street retailers across Europe and the US, including Whole Foods Market and Walmart. The bottle has sold many millions of units and sits in the top 10 Amazon list for best selling sports supplement bottles.
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"Joel has become one of our most trusted product design partners. He operates across the full product design spectrum - from early-stage concept generation through to polished product visualisation - and he does it exceptionally well."
Product Design Director, PROMIXX
Project Role
Industrial Design Consultant.
Designed in collaboration with the client.
Front end ID & design development.
CAD A-surface creation.
Notes
Designed in 2020.
Millions of units sold globally.
4.5 stars on Amazon with 12.5K reviews.
Designed in SolidWorks.
Injection moulded | injection blow moulded.
