Dreyfuss & Co Skeleton
Industrial Design
2012
While working in-house for the Dreyfuss Group, I designed the Dreyfuss & Co Skeleton watch for launch at Basel World 2013.
After extensive sketching and 2D Illustrator development, the final design was built in SolidWorks around an existing 21 jewel automatic Swiss mechanism. I developed the design for the case, dial, hands and strap. In addition to the industrial design, I produced all marketing visuals for the new product launch.
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Project Role
In-house Industrial Designer.
