Baileys Chocolate
Industrial Design
2024
I was commissioned by a British chocolate manufacturer whom I have worked with for over a decade, to design a new filled chocolate mould for Baileys Irish Cream. The chocolate was briefed to be based loosely upon the proportions of the iconic walnut whip and to communicate a clear sense of luxury and indulgence while displaying the branding in a clear and central way.
I produced many concept iterations before all parties agreed upon a design direction, which I then refined for manufacture with draft release angles and radius edges.
Notes
Full process industrial design.
Manufactured in the UK.
In mass production since 2025.
Mould designed in SolidWorks.
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(Above) Concept exploration built in SolidWorks and rendered in Keyshot as low fidelity visuals.
(Above) SLA printed prototypes of the mould shape, testing variations of the concept and scale.
